Hi Friends and Fam,
Recently I was asked how we began BootyQueen Apparel (and how we ended up on Shark Tank), and I realized many of our followers may not know how this crazy journey even began!
Last month, we went on Shark Tank for our apparel line BootyQueen Apparel and ended up getting a deal with Daymond John. I’ve been a huge fan of the show for years (and actually learned a lot about business just by watching the show).
BootyQueen Apparel came about because I always wanted to do my own apparel line and specialize in leggings. After training over half of my life, I knew what worked in the gym, what would flatter a woman's body and what I would personally train in. I also wanted a one stop shop for “All Things Booty” where I could offer training programs (again, from my years of experience) and write blogs (because I would always hear feedback of how my Instagram posts personally helped or changed someone's life). So blogs were a must.
Because I was known for my glutes in the industry, Bootyqueen was the hashtag I used when I would post. Soon people started calling me “bootyqueen," so bootyqueen it was! I didn’t want my name on a brand like “Latona” or “Kuclo,” but rather wanted a term like bootyqueen that can relate to all women.
“Every woman is a Queen and it's all about the Booty”
Our motto is “Every woman is a Queen and it's all about the Booty.” My vision for the brand was (and is) to represent women who want to feel empowered through strength training, and to teach about health and fitness while practicing self love and body acceptance - no matter your shape or size. We are all queens, we are all beautiful, and bootyqueen apparel has great fit, high quality fabric, designs to accentuate a woman's curves and amazing colors. You just look and feel fabulous wearing it. When we launched our apparel line we instantly became popular. The problem (which was a great one to have) was we were always selling out as soon as we got inventory back in. So we’d launch and immediately sell out, then be back to square one waiting on a restock. We had one employee, we needed help, office space etc., and we also wanted the Shark Tank connections and massive viewing audience.
It was a long process, a lot of rounds, and a lot of waiting. When we finally aired April 21st of this year, our lives changed. We would now be a part of the Shark Tank family, and have a partner that’s been exactly where we are (starting FUBU apparel in his own home). He could help take us exactly where we envisioned the company and knew it could go. It was hard work before - and you know what? It's even harder work now, but we absolutely love it.